Quick guide to choosing AI tools for beginners

How AI tools can help you understand your customers better

AI tools are software applications that leverage artificial intelligence (AI) to perform tasks that typically require human intelligence. These tools use machine learning (ML), natural language processing (NLP), computer vision, and other AI technologies to automate processes, analyze data, generate content, and enhance decision-making.

Types of AI Tools

• Generative AI Tools
• Create text, images, music, and videos (e.g., ChatGPT, DALL·E, MidJourney, Claude, DeepSeek Chat).
• Used for content creation, design, and storytelling.
• AI-Powered Analytics & Data Science Tools
• Analyze large datasets and predict trends (e.g., Tableau, Google BigQuery, IBM Watson).
• Help businesses make data-driven decisions.
• AI Chatbots & Virtual Assistants
• Provide customer support and automate responses (e.g., ChatGPT, Google Bard, Microsoft Copilot).
• Used in customer service, sales, and personal productivity.
• AI for Coding & Development
• Assist in writing, debugging, and optimizing code (e.g., GitHub Copilot, Amazon CodeWhisperer).
• Help developers work faster and more efficiently.
• AI for Productivity & Automation
• Automate repetitive tasks (e.g., Zapier, Notion AI, Microsoft 365 Copilot).
• Improve workflow in business and personal tasks.
• AI in Healthcare
• Assist in diagnostics, drug discovery, and personalized medicine (e.g., IBM Watson Health, DeepMind Health).
• AI for Cybersecurity
• Detect threats and prevent cyberattacks (e.g., Darktrace, CrowdStrike).

Benefits of AI Tools

✅ Efficiency – Automate repetitive tasks.

✅ Accuracy – Reduce human errors in data analysis.

✅ Scalability – Handle large workloads effortlessly.

✅ Cost Savings – Lower operational costs by reducing manual labor.

✅ Innovation – Enable new capabilities (e.g., real-time translation, AI art).

Challenges & Considerations

⚠ Ethical Concerns – Bias in AI models, privacy issues.

⚠ Job Displacement – Automation may replace some jobs.

⚠ Dependence on Data – AI requires high-quality data to function well.

AI marketing analytics tools:

AI-powered marketing analytics tools help businesses analyze customer behavior, optimize campaigns, and predict trends using machine learning and big data.

Top AI Marketing Analytics Tools:

• Google Analytics 4 (GA4) – Uses AI for predictive metrics like churn probability.
• HubSpot AI – Analyzes customer interactions and recommends engagement strategies.
• Adobe Analytics – Leverages AI for real-time customer segmentation.
• IBM Watson Marketing Insights – Predicts trends and automates insights.
• Optimizely – AI-driven A/B testing for personalized marketing.
• Sprout Social – Analyzes social media sentiment and engagement.
• Salesforce Einstein Analytics – Provides AI-powered sales and marketing insights.

Benefits:

✅ Predictive Analytics – Forecasts customer behavior.

✅ Personalization – Tailors campaigns using AI-driven insights.

✅ Automation – Reduces manual reporting with real-time dashboards.

These tools enhance ROI by making data-driven decisions faster and more accurate. 🚀

AI Customer Service Tools:

AI-powered customer service tools enhance support efficiency by automating responses, analyzing interactions, and providing 24/7 assistance.

Top AI Customer Service Tools:

• Zendesk AI – Automates ticket responses and suggests agent actions.
• Intercom Fin – AI chatbot that resolves queries in real time.
• Freshdesk Freddy AI – Handles FAQs and predicts customer issues.
• Zoho Zia – Analyzes support tickets for faster resolutions.
• LivePerson – Conversational AI for messaging and voice support.
• Drift – AI-powered chatbots for sales and support automation.
• Ada – No-code AI chatbot for personalized customer interactions.

Key Benefits:

✅ 24/7 Availability – Instant responses anytime.

✅ Cost Efficiency – Reduces reliance on human agents.

✅ Improved Accuracy – Learns from past interactions.

✅ Scalability – Handles high query volumes effortlessly.

These tools boost customer satisfaction while cutting operational costs.😊

Best AI Tools for Contract Review:

AI-powered contract review tools automate legal document analysis, reducing errors and saving time.

Top AI Contract Review Tools:

• Evisort – AI-driven contract lifecycle management with OCR and NLP.
• LexCheck – AI-powered redlining and negotiation assistance.
• Kira Systems (by Litera) – Machine learning for clause extraction and risk analysis.
• ContractPodAi – End-to-end contract review with AI insights.
• Seal Software – Extracts key terms and identifies anomalies.
• LawGeex – Compares contracts against legal best practices.
• DocuSign Analyzer – AI-powered review within DocuSign’s e-signature platform.

Key Benefits:

✅ Speed – Reviews contracts in minutes, not hours.

✅ Accuracy – Flags risks and non-standard clauses.

✅ Cost Savings – Reduces legal team workload.

✅ Search & Compliance – Tracks obligations and deadlines.

Best for: Legal teams, procurement, and enterprises handling high-volume contracts. ⚖️🤖

Top AI Tools for HR Professionals

AI is transforming HR by automating recruitment, employee engagement, and workforce analytics. Here are the best AI-powered HR tools:

1. Recruitment & Hiring

• HireVue – AI-driven video interviews & candidate assessments.
• Phenom – Talent intelligence for sourcing & personalized candidate experiences.
• Textio – AI-powered job description optimizer for inclusive hiring.

2. Employee Engagement & Retention

• Leena AI – HR chatbot for employee queries (leave, policies, payroll).
• Lattice – AI-powered performance management & feedback.
• Glint (LinkedIn) – Real-time employee sentiment analysis.

3. Workforce Analytics

• Visier – Predictive analytics for attrition & workforce planning.
• Workday Prism Analytics – AI-driven HR data insights.

4. Learning & Development

• Docebo – AI-curated personalized training programs.
• Cornerstone – Recommends upskilling paths based on role gaps.

Key Benefits:

✅ Faster Hiring – Automates screening & reduces bias.

✅ Higher Retention – Predicts turnover risks.

✅ Data-Driven Decisions – Tracks productivity & engagement trends.

Best for: Talent acquisition, HR ops, and people analytics teams. 🚀

AI tools for accounts payable:​

Top AI Tools for Accounts Payable (AP) Automation

AI-powered AP tools streamline invoice processing, reduce errors, and enhance financial efficiency.

Best AI AP Automation Tools:

• Bill.com – AI-driven invoice capture, approval workflows, and payments.
• Tipalti – Automates global supplier payments with fraud detection.
• Rossum – AI-powered document extraction for invoices & purchase orders.
• Nanonets – OCR + AI for invoice data entry and reconciliation.
• AvidXchange – End-to-end AP automation with smart coding.
• Sage Intacct – AI-enhanced AP workflows and real-time analytics.
• Kofax AP Agility – Cognitive capture for invoice processing.

Key Benefits:

✅ 90% Faster Processing – Eliminates manual data entry.

✅ Fraud Prevention – AI detects duplicate or suspicious invoices.

✅ Cost Savings – Reduces late fees & processing costs.

✅ Seamless Integration – Works with ERPs like QuickBooks, NetSuite, SAP.

Ideal for: Finance teams, CFOs, and businesses scaling AP operations. 📊

Vertex AI tools​:

Vertex AI Tools – Overview

Vertex AI is Google Cloud’s unified machine learning (ML) platform, designed to streamline AI model development, deployment, and management.

Key Vertex AI Tools & Features:

• AutoML – Train high-quality custom models (vision, NLP, tabular data) with minimal coding.
• Custom Training – Build models using TensorFlow, PyTorch, or scikit-learn.
• Vertex AI Pipelines – Orchestrate ML workflows with Kubeflow or TensorFlow Extended (TFX).
• Feature Store – Centralize ML features for consistency across models.
• Model Monitoring – Track performance, drift, and anomalies in real time.
• Vertex AI Workbench – Jupyter-based notebooks for collaborative development.
• Explainable AI – Interpret model predictions for transparency.

Benefits:

✅ Unified Platform – Combines data labeling, training, and deployment.

✅ Scalability – Leverages Google Cloud’s infrastructure.

✅ Pre-trained APIs – Access Google’s NLP, vision, and speech models.

Use Cases: Fraud detection, recommendation engines, predictive analytics.

Try it: Google Cloud Vertex AI 🚀

AI sales forecasting tools:​

Top AI Sales Forecasting Tools

AI-powered sales forecasting tools analyze historical data, market trends, and customer behavior to predict future revenue with high accuracy.

Best AI Sales Forecasting Tools:

• Clari – AI-driven revenue intelligence for pipeline forecasting.
• Gong – Analyzes sales calls & emails to predict deal outcomes.
• Salesforce Einstein Analytics – AI-powered forecasts within CRM.
• Aviso – Real-time win probability & risk detection.
• People.ai – Tracks sales activity to improve forecast accuracy.
• InsightSquared – AI-based revenue forecasting & performance analytics.
• Pipedrive’s Smart Forecasts – Predicts sales trends using deal data.

Key Benefits:

✅ Accurate Predictions – Reduces manual guesswork with AI insights.

✅ Real-Time Updates – Adjusts forecasts based on live data.

✅ Pipeline Visibility – Identifies at-risk deals & growth opportunities.

Best for: Sales teams, revenue ops, and CFOs. 📈🤖

Inventory management AI tool​: / Inventory management AI tools:​

Top AI Inventory Management Tools

AI-powered inventory tools optimize stock levels, reduce waste, and automate replenishment using predictive analytics and machine learning.

Best AI Inventory Management Tools:

• ToolsGroup – AI-driven demand forecasting & dynamic safety stock.
• ClearMetal (now project44) – Predictive logistics & inventory optimization.
• Kinaxis RapidResponse – Real-time inventory planning with AI insights.
• EazyStock – Automates reordering & reduces excess inventory.
• Oracle NetSuite – AI-powered inventory tracking & demand planning.
• SAP Integrated Business Planning – ML-based stock-level optimization.
• Veeqo – Multichannel inventory sync with AI recommendations.

Key Benefits:

✅ Reduces Stockouts/Oversupply – Predicts demand with 90%+ accuracy.

✅ Automates Replenishment – Saves time on manual ordering.

✅ Cost Savings – Lowers carrying costs & minimizes dead stock.

Best for: Retail, manufacturing, and logistics. 📦🤖

Contract AI tool:

Top AI Contract Tools for Legal & Business

AI-powered contract tools streamline drafting, review, and management with automation and machine learning.

Best AI Contract Tools:

• Evisort – AI-driven contract lifecycle management (CLM) with OCR and NLP for clause extraction.
• LexCheck – AI-powered redlining, negotiation, and compliance checks.
• Kira Systems (by Litera) – Machine learning for risk analysis and due diligence.
• ContractPodAi – End-to-end contract automation with AI insights.
• Seal Software – Extracts key terms, detects anomalies, and tracks obligations.
• LawGeex – Compares contracts against legal benchmarks and suggests edits.
• DocuSign Analyzer – AI review within DocuSign for faster approvals.

Key Benefits:

✅ Speed – Cuts contract review time by 80%+.

✅ Accuracy – Flags risks, inconsistencies, and non-standard terms.

✅ Cost Efficiency – Reduces legal team workload.

✅ Search & Compliance – Organizes contracts and tracks deadlines.

Best for: Legal teams, procurement, and enterprises. ⚖️🤖

What are the best AI tools for content creation?​

Best AI Tools for Content Creation

AI-powered content tools help generate, optimize, and scale text, visuals, and videos effortlessly.

Top AI Content Creation Tools:

• ChatGPT (OpenAI) – Drafts blogs, social posts, and scripts.
• Jasper – AI copywriting for marketing & SEO.
• Copy.ai – Generates ad copy, product descriptions, and emails.
• Canva Magic Write – AI text generation for designs.
• MidJourney/DALL·E 3 – Creates stunning AI art from prompts.
• Descript – Edits videos/podcasts with AI voice cloning & text-to-video.
• GrammarlyGO – Enhances writing with AI-powered suggestions.

Key Benefits:

✅ Saves Time – Generates high-quality drafts in seconds.

✅ Multiformat – Covers text, images, audio, and video.

✅ SEO Optimization – Tools like SurferSEO integrate AI for ranking.

✅ Brand Consistency – Learns tone/voice for cohesive content.

Best for: Marketers, writers, and creators. 🚀✍️

What are the best AI tools for lawyers​? / What is the best AI tool for lawyers?​

Best AI Tools for Lawyers

AI is transforming legal practice with tools for research, contract review, and case prediction. Here are the top AI solutions for lawyers:

1. Legal Research & Analysis

• Casetext (CARDA AI) – AI-powered legal research and precedent analysis.
• Harvey AI – Generative AI for litigation strategy and contract drafting.
• Westlaw Edge (Thomson Reuters) – AI-driven case law insights.

2. Contract Review & Automation

• Kira Systems – ML-based contract analysis for due diligence.
• Evisort – AI contract lifecycle management (CLM).
• LawGeex – Automated contract review against compliance standards.

3. Document & E-Discovery

• Relativity AI – E-discovery for large-scale document review.
• Luminance – AI-powered contract and legal doc analysis.

4. Litigation & Case Prediction

• ROSS Intelligence – AI legal research (bankruptcy, litigation).
• Lex Machina – Predicts case outcomes using historical data.

Key Benefits:

✅ Saves 50%+ Time – Automates repetitive tasks.

✅ Reduces Errors – Flags risks in contracts/cases.

✅ Cost-Effective – Cuts billable hours for routine work.

Best for: Law firms, in-house counsel, and solo practitioners. ⚖️🤖

What is the best AI tool for legal research?​ / What is the best legal AI tool?​

Best AI Tools for Legal Research

AI-powered legal research tools help lawyers analyze case law, statutes, and precedents with speed and precision.

Top AI Legal Research Tools:

• Casetext (CARDA AI) – AI-driven case law analysis with natural language search.
• Westlaw Edge (Thomson Reuters) – Uses AI for case summaries, litigation analytics, and citation recommendations.
• LexisNexis AI – Advanced legal research with Shepard’s Citation Service and Context analytics.
• Harvey AI – Generative AI for litigation research and drafting memos.
• ROSS Intelligence – AI-powered legal research (bankruptcy, labor law, etc.).
• vLex (Vincent AI) – Global legal database with AI-powered insights.
• EVA (by Blue J) – Predicts case outcomes using machine learning.

Key Benefits:

✅ Speed – Finds relevant cases in seconds.

✅ Accuracy – Reduces manual research errors.

✅ Predictive Analytics – Forecasts litigation outcomes.

✅ Cost-Efficiency – Saves billable hours.

Best for: Law firms, corporate legal teams, and solo practitioners. Need free options? Try Google Scholar (legal) or CourtListener. ⚖️🔍

What is the best AI tool for accounting​?

Best AI Tools for Accounting

AI-powered accounting tools automate bookkeeping, expense tracking, fraud detection, and financial reporting with high accuracy.

Top AI Accounting Tools:

• QuickBooks Online (AI Features) – Automates expense categorization, cash flow forecasting, and invoice matching.
• Xero (Hubdoc AI) – Scans and extracts data from receipts/bills using machine learning.
• Zeni – AI-powered bookkeeping and real-time financial dashboards.
• Bill.com – AI-driven AP/AR automation and payment processing.
• Botkeeper – Automated bookkeeping with AI-driven reconciliations.
• Gridlex Sky – AI for expense management and financial analytics.
• MindBridge Ai Auditor – Detects anomalies and fraud in financial data.

Key Benefits:

✅ Time Savings – Reduces manual data entry by 80%+.

✅ Error Reduction – AI flags discrepancies and duplicates.

✅ Real-Time Insights – Generates predictive cash flow reports.

✅ Scalability – Handles high-volume transactions effortlessly.

Best for: CPAs, small businesses, and finance teams. 📊🤖

What is Microsoft AI tool called?​ / What is Microsoft's AI tool called​?

Microsoft’s AI Tool: Microsoft Copilot

Microsoft’s flagship AI tool is Microsoft Copilot (formerly Bing Chat), powered by OpenAI’s advanced models (GPT-4). It integrates across Microsoft 365, Azure, and Windows to enhance productivity.

Key Features:

• Copilot in Microsoft 365 – Drafts emails (Outlook), creates PowerPoints, analyzes Excel data.
• Azure AI – Cloud-based tools for developers (computer vision, NLP, chatbots).
• GitHub Copilot – AI pair programmer for code autocompletion.
• Dynamics 365 Copilot – AI for sales, marketing, and customer service automation.
• Windows Copilot – AI assistant built into Windows 11 for system tasks.

Benefits:

✅ Seamless Integration – Works with Word, Excel, Teams, and more.

✅ Enterprise-Grade Security – Runs on Azure’s compliant cloud.

✅ Custom AI Models – Azure OpenAI Service lets businesses build tailored solutions.

Availability: Free (Copilot in Bing) and paid (M365 Copilot, Azure AI).

Try it: microsoft.com/copilot 🚀

What is the best AI marketing tool​?

Best AI Marketing Tools in 2024

AI marketing tools optimize campaigns, personalize content, and automate customer engagement. Here are the top picks:

1. Generative AI for Content

• ChatGPT (OpenAI) – Drafts ads, emails, and SEO content.
• Jasper – AI copywriting for blogs, social media, and ads.
• Copy.ai – Generates high-converting marketing copy.

2. Analytics & Customer Insights

• HubSpot AI – Predicts lead scoring and automates email campaigns.
• Adobe Sensei – Powers personalized web experiences in Real-Time CDP.
• Optimove – AI-driven customer segmentation and retention.

3. Social & Ad Automation

• Hootsuite (OwlyWriter AI) – Schedules and generates social posts.
• AdCreative.ai – Designs high-performing ad creatives automatically.
• Phrasee – AI-optimized email/subject line generator.

4. SEO & Web Optimization

• SurferSEO – AI content optimization for top rankings.
• MarketMuse – Content strategy based on competitor AI analysis.

Key Benefits:

✅ Saves 50%+ Time – Automates repetitive tasks.

✅ Boosts ROI – AI A/B testing and predictive analytics.

✅ Personalization – Tailors content to individual users.

Best for: Marketers, agencies, and e-commerce. Try Canva Magic Write or ChatGPT. 🚀

Is there an AI tool for excel?​

Best AI Tools for Excel

AI-powered tools enhance Excel with automation, data analysis, and predictive insights. Here are the top options:

1. Native AI in Excel

• Microsoft Copilot (Excel AI) – Built into Microsoft 365, it generates formulas, analyzes trends, and creates PivotTables via natural language commands.

2. Third-Party AI Plugins

• Ajelix – AI formula generator and VBA script writer.
• SheetAI – Converts text prompts into Excel functions, macros, or templates.
• Numerous.ai – Imports AI-generated data (e.g., SEO keywords) directly into sheets.

3. Advanced Analytics

• Power BI (Microsoft) – AI visuals and forecasting integrated with Excel data.
• Tableau (Einstein AI) – Predictive modeling and anomaly detection.

Key Benefits:

✅ No-Code Automation – Generates complex formulas (e.g., XLOOKUP) instantly.

✅ Data Cleaning – Identifies errors and standardizes formats.

✅ Forecasting – Predicts trends using AI-powered models.

Best for: Analysts, accountants, and data-driven teams. Free options: Excel’s built-in Ideas (AI insights) or Ajelix Free Tier.